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Digital Marketing

1 month ago

Kolkata, West Bengal, India Travarsa Private Limited Full time
Job Description

Travarsa Private Limited is Hiring: Digital Marketing (Business Branding Associate):

We are looking for a motivated and skilled Digital Marketing Associate to join our team. The role involves creating, implementing, and optimizing digital marketing strategies to strengthen our brand presence and support business growth.

You will be working across SEO, social media, content creation, campaign management, and branding initiatives. The ideal candidate should have strong communication skills, creative thinking ability, and an analytical mindset.

Responsibilities:

- Conduct market research and competitor analysis to identify trends and opportunities.
- Manage social media business pages (Facebook, Instagram, LinkedIn, Google My Business, Quora, etc.) and use automation tools for efficiency.
- Plan and execute the companys SEO strategy including audits, on-page, off-page, and technical SEO.
- Create and manage engaging digital content (text, graphics, images, and videos).
- Develop and execute social media and digital campaigns across multiple platforms.
- Build a strong online presence through blogging, social media management, and email marketing.
- Plan and run online advertising campaigns (Google Ads, Facebook Ads, Quora Ads, Twitter Ads).
- Analyze campaign data using Google Analytics, Ads Manager, and other tools, and present performance reports.
- Develop branding strategies to enhance company positioning and client engagement.
- Support lead generation campaigns, measure results, and optimize for higher ROI.

Requirements:

- Excellent written and verbal communication skills (mandatory).
- Expertise in SEO (on-page, off-page, technical).
- Strong skills in social media handling and automation.
- Hands-on experience with graphic design tools (Adobe Photoshop, Illustrator, Canva).
- Video creation, editing, and publishing skills.
- Strong working knowledge of Google Analytics, Search Console, and SEO reporting tools.
- Proficiency in running ad campaigns on Google Ads, Facebook Ads, Quora, Twitter.
- Knowledge of WordPress web design.
- Proficiency in Excel and PowerPoint presentations.
- Experience with email marketing campaigns and performance analysis.
- Creative content writing skills (SEO-friendly blogs, captions, ad copies).
- Strong analytical mindset with ability to interpret marketing data and optimize campaigns.

How to Apply:

Send your updated resume and a brief cover letter to:

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