Digital Marketing

2 weeks ago

Kolkata, West Bengal, India Canrod Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Title:

Digital Marketing, Social Media & SEO - Sr. Executive

Location: Salt lake, Kolkata

About

is an online marketplace for used construction and mining equipment and industrial scrap auctions. We help businesses maximize value through streamlined selling and competitive bidding. We are expanding our digital footprint and looking for a driven digital marketer to support our growth journey.

Role Overview

The Digital Marketing Executive will develop and execute digital marketing strategies to increase brand visibility, drive website traffic, and generate leads for marketplace and e-auction platform. This role focuses on social media management, SEO optimization, strategic campaign planning, and data-driven outcomes while collaborating with cross-functional teams to align marketing efforts with business goals.

Key Responsibilities:

  1. Social Media Management

a. Plan, create, schedule, and manage content across platforms: Facebook, Instagram, LinkedIn, X and YouTube.

b. Create engaging posts, banners, reels, stories, and campaigns aligned with Canrod's brand voice.

c. Monitor performance (engagement, reach, followers) and tweak content strategy accordingly.

d. Respond to comments and messages, building community and awareness.

  1. SEO & Website Optimization

a. Conduct keyword research and implement SEO best practices across site pages and blog content.

b. Optimize existing content and metadata (titles, descriptions, alt tags).

c. Collaborate with the tech team for on-page and technical SEO improvements.

d. Use tools like Google Analytics and SEMrush to track SEO performance, traffic trend and identify optimization opportunities.

  1. Digital Marketing Strategy & Execution

a. Plan and manage multi-channel digital marketing campaigns (social media, email, PPC) to promote upcoming auctions and attract buyers.

b. Work with the team to plan monthly digital content and campaign calendar.

c. Analyze competitor presence and industry trends to shape marketing initiatives.

d. Suggest and run digital campaigns focused on lead generation, traffic, and brand awareness.

  1. Collaboration & Teamwork

a. Coordinate with sales and operations teams to create aligned campaigns.

b. Contribute to marketing meetings with ideas and reporting.

c. Work with agencies or freelancers when needed for specialized tasks (like video, ads).

  1. Outcome & Reporting

a. Track KPIs such as: follower growth, organic search, website visit, conversion

b. Social media engagement and growth

c. Website traffic and organic keyword performance

d. Lead generation and form conversions

e. Share weekly and monthly performance reports with key insights and improvement actions.

Requirements:

a. 2–4 years of experience in digital marketing, especially social media, email and SEO.

b. Strong writing and content creation skills with creative art knowledge.

c. Familiar with SEO tools (Ahrefs, SEMrush, Google Search Console).

d. Good understanding of performance metrics and analytics.

e. Creative thinking and a problem-solving attitude.

f. Basic knowledge of Canva, Google Ads, and Meta Ads (bonus).

Preferred Qualifications:

a. Bachelor's degree in Marketing, Communications, or a related field.

b. Experience in B2B marketplaces or construction/heavy equipment industries is a plus.

What You'll Gain:

· A fast-growing and innovative work environment.

· Opportunity to lead digital strategy for a niche and high-potential industry.

· Cross-functional learning and direct business impact.

· Flexible work culture with performance-based growth.

Drop your CV

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