Digital Campaign Manager

2 days ago

Kolkata, West Bengal, India beBeeProgrammatic Full time ₹ 1,00,00,000 - ₹ 2,50,00,000

We are a crucial part of a global media and advertising agency holding company, one of the largest in the world. Our branded networks and specialty firms provide various services including advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other communications services.

Our India operations play a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.

This is an exciting opportunity that would entail:

  • Effectively managing day-to-day performance of campaigns across different Demand Side Platforms (DSPs) and related platforms
  • Coordinate campaign executions across all regions, serving as primary point of contact with stakeholders.
  • Manage campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all Key Performance Indicators (KPIs) are met (delivery, performance, revenue goals, etc.)
  • Working with teams to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics setup and implementation.
  • Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
  • Understand and describe bottom-up planning, how client goals and KPIs translate to platform activation strategies/tactics across the funnel.

This may be the right role for you if you have:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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