
Senior Growth Marketing Manager
1 week ago
Job Opportunity:
We are looking for a highly skilled and motivated individual to lead our lead acquisition efforts. The ideal candidate will have a growth hacking mindset and a deep understanding of paid digital distribution channels.
About the Role:
- The primary focus of this role is on paid digital distribution, with a emphasis on generating high-quality leads through various platforms such as Meta Ads and Google Ads.
- The successful candidate will be responsible for developing and implementing a robust lead acquisition strategy, including full lifecycle of idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
- They will also take ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.
- Additionally, they will conduct rigorous A/B testing and other experiments to continuously improve campaign performance, analyzing data to identify new opportunities for growth and iterating rapidly on successful strategies.
Responsibilities:
- Paid Digital Distribution: Lead and manage all paid digital distribution channels, including but not limited to Meta Ads and Google Ads.
- Strategy & Execution: Develop, implement, and manage a robust lead acquisition strategy, including full cycle of idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
- Channel Management: Take ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.
- Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance, analyzing data to identify new opportunities for growth and iterating rapidly on successful strategies.
- Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.
Qualifications:
- 2-3 years of experience in digital marketing or growth roles, with strong focus on lead acquisition and paid media.
- Deep understanding of paid digital distribution channels and record of successfully managing large-scale campaigns.
- Proactive, hands-on, and autonomous approach to work.
- Strong analytical skills and ability to use data to inform decision-making.
- Growth hacking mindset with history of implementing creative, scalable, and unconventional strategies.
Key Skills:
- Paid Media Expertise: Proven hands-on experience with major paid platforms like Meta Ads and Google Ads.
- Social Media Acumen: Obsession with social media platforms, including deep understanding of audience behavior and ability to identify and leverage viral trends for marketing advantage.
- Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
- Growth Strategy: Capacity to ideate, execute, and iterate on growth strategies from start to finish.
- Data-Driven Analysis: Excellent analytical skills with focus on interpreting performance data to drive actionable insights.
- Problem-Solving: Strong problem-solving abilities to address challenges and seize new opportunities.
- Creativity: Experimental mindset and strong capacity for testing innovative ad concepts and distribution methods.
- Communication: Effective communication skills for internal reporting and collaboration.
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