
Senior Marketing Growth Strategist
1 week ago
Role Overview:
This is a rare opportunity to drive growth across the entire user lifecycle—from performance marketing to retention strategies. You'll build campaigns that scale app downloads and increase stickiness while also driving merchant acquisition through smart targeting and funnel design.
Key Responsibilities:
- Plan and manage paid campaigns (Google, Meta, UAC, ASA)
- Drive app installs, signups, merchant acquisition and engagement
- Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
- Run A/B tests, segment users, and personalize communication
- Track and optimize CAC, LTV, retention, CPA, ROAS
Requirements:
8-10 years of experience in growth/performance/lifecycle marketing with proficiency in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO.
Industry background in fintech/app/payments is a strong plus.
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