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Digital Media Director
1 month ago
Overview: Wavemaker is an agency of GroupM, the world's largest media investment company and is a part of WPP. We are currently looking for a director to join our Digital practice. In this role, you will be responsible for managing the day-to-day relationship and driving the integrated media agenda for your respective set of clients.
Key Responsibilities:
* Manage and be responsive to client requests, appropriately delegating tasks to individual team members.
* Formulate digital strategy for client's business and ensure that recommendations and decisions are consistent with client's objectives and strategies.
* Oversee the work of central planning and implementation teams (ad operations, search, social, programmatic) to ensure plans deliver on client objectives and deliveries are in line with agreed KPIs.
* Demonstrate understanding of newer planning principles such as audience planning and how it can be used to shape the client's media strategies.
* Build strong relationships with key media owners.
* Evaluate media opportunities including ideas, innovations, and partnerships whenever required.
* Keep up to date with GroupM trading principles, meeting revenue targets and driving incremental billings by identifying new media opportunities.
Requirements:
* Expertise in digital strategy, communications planning, and experience in any biddable media.
* Understanding of the programmatic and the biddable ecosystem – should be able to use dashboards to plan or pull out data.
* Understand data-driven marketing and build use cases for your clients.
* Demonstrate curiosity - always asking meaningful questions, challenging the brief if necessary.
* Ability to navigate difficult client situations/manage expectations in a diplomatic manner.
* High attention to detail to ensure the team's output is of the highest quality.
* Proven experience in managing people and ability to adapt management style.
* Strong team player.
What You Will Need:
* Minimum 8 years' experience in a media agency, or experience managing or being a part of a brand's digital team.
* Degree in advertising, marketing, business administration or management preferred.
* Excellent communication and presentation skills.
* Strong with numbers.
About Wavemaker:
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
About India:
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
Our Attitude Of Positive Provocation Is Enabled By:
* Deep knowledge we have of our clients' business
* Confidence to challenge what's gone before
* The support to go further than we thought possible