Digital Media Director

4 weeks ago


Mumbai, Maharashtra, India Wavemaker Full time
Role Overview

Wavemaker is an agency of GroupM, the world's largest media investment company and a part of WPP. We are responsible for one in every three ads you see globally. We are currently looking for a director to join our Digital practice. In this role, you will be responsible for managing the day-to-day relationship and driving the integrated media agenda for your respective set of clients.

Key Responsibilities

This role involves managing and being responsive to client requests, appropriately delegating tasks to individual team members. You will formulate digital strategy for client's business and ensure that recommendations and decisions are consistent with client's objectives and strategies. You will also oversee the work of central planning and implementation teams (ad operations, search, social, programmatic) to ensure plans deliver on client objectives and deliveries are in line with agreed KPIs.

Requirements

To be successful in this role, you will need to have expertise in digital strategy, communications planning, and experience in any biddable media. You will also need to have a strong understanding of the programmatic and the biddable ecosystem, as well as the ability to use dashboards to plan or pull out data. Additionally, you will need to have a proven track record of managing people and adapting management style.

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

About India

India is a mobile-first internet market with approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

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