Digital Media Planner
2 days ago
About the Role
The Media Planning Manager at GroupM will be responsible for driving digital planning for a FoodTech client. This includes bringing together all digital elements in an integrated manner to deliver on brand objectives. A thorough knowledge of the media marketplace and opportunities available is essential. The role requires building constructive relationships with digital platform owners and an innovative approach to understand emerging formats and deliver disruptive ideas to media plans.
Responsibilities
- Completion of tactical plans, performance reports, and post-campaign analysis as directed by the Associate Director or Director
- Responsible for expressing the strategic rationale behind media investment decisions and evidencing the performance vs. expected outcomes
- Development of multiple case studies of strategically interesting work throughout the year
- Support Media Planning Director in resource management
- Accountable for the completion of and adherence to Campaign Analysts Plans
- Responsible for the quality of reporting and insights within assigned campaigns
Requirements
- At least 3-5 years' experience in the Digital Media or Advertising field
- Solid understanding of media concepts/terms, creative and budget requirements
- Solid grasp of digital marketing, especially a deep knowledge of digital media
- Ability to forecast outcomes of brand/DR campaigns and manage spend
- Experience with Media Research Tools (ComScore, GWI, TGI, YouGov) Preferred
What You Can Expect
EssenceMediacom's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.
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