Senior Digital Marketing Strategist

2 weeks ago


Agra, Uttar Pradesh, India Oswaal Books Full time

At Oswaal Books, we are seeking a seasoned and dynamic professional to join our team as a Senior Digital Marketing Strategist. This leadership role involves developing and executing comprehensive digital marketing strategies, overseeing a team of digital marketers, and driving the overall online presence and performance of our brand.

Key Responsibilities:

  • Develop and Execute Comprehensive Digital Marketing Strategies: Align with business goals, stay abreast of industry trends, and ensure a competitive edge.
  • Team Leadership: Lead and mentor a team of digital marketing professionals, fostering a collaborative and innovative team culture.
  • Campaign Management: Oversee planning, execution, and optimization of digital marketing campaigns across various channels, ensuring alignment with brand messaging and objectives.
  • Performance Analysis: Utilize analytics tools to monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
  • Budget Management: Effectively manage digital marketing budgets, ensuring optimal allocation for maximum ROI, and monitoring spending to adjust budgets based on performance trends.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives, coordinating with external agencies and partners as needed.
  • Brand Building: Drive brand awareness and loyalty through effective digital marketing strategies, ensuring brand consistency across all digital channels.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
  • Minimum 10 years of experience in digital marketing with a proven track record of success.
  • Previous experience in a leadership or managerial role.
  • Ability to think strategically and develop innovative digital marketing strategies.
  • Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals.
  • Strong analytical and data interpretation skills for performance analysis and decision-making.
  • Excellent written and verbal communication skills.
  • Ability to communicate complex digital marketing concepts in a clear and concise manner.
  • Ability to adapt to changes in the digital marketing landscape and implement best practices.

We offer a highly competitive salary range of $120,000 - $180,000 per annum, depending on qualifications and experience, and excellent benefits including health insurance, retirement plan, and paid time off.



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