Digital Marketing Director

1 month ago


Agra, Uttar Pradesh, India Oswaal Books Full time
Job Overview

We are seeking an experienced and dynamic professional to join our team as a Digital Marketing Director. In this leadership role, you will be responsible for developing and executing comprehensive digital marketing strategies, overseeing a team of digital marketers, and driving the overall online presence and performance of our brand.

Key Responsibilities
  • Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with business goals, staying abreast of industry trends and emerging digital marketing technologies to ensure a competitive edge.
  • Team Leadership: Lead and mentor a team of digital marketing professionals, fostering a collaborative and innovative team culture.
  • Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels such as SEO, SEM, social media, email, and content marketing, ensuring campaigns are aligned with brand messaging and objectives.
  • Performance Analysis: Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
  • Budget Management: Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI, monitoring spending and adjusting budgets based on performance trends.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, product development, and IT, to align digital marketing efforts with overall business objectives, coordinating with external agencies and partners as needed.
  • Brand Building: Drive brand awareness and loyalty through effective digital marketing strategies, ensuring brand consistency across all digital channels.
Requirements
  • A Bachelor's degree in Marketing, Business, or a related field, preferably with a Master's degree.
  • A minimum of 10 years of experience in digital marketing, with a proven track record of success, and previous experience in a leadership or managerial role.
  • The ability to think strategically and develop innovative digital marketing strategies, demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals, strong analytical and data interpretation skills for performance analysis and decision-making, excellent written and verbal communication skills, and the ability to communicate complex digital marketing concepts in a clear and concise manner.
Compensation and Benefits

The estimated salary for this position is ₹60-80 lakhs per annum, depending on experience and qualifications. We offer a competitive benefits package, including health insurance, retirement savings plan, and paid time off.



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