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Digital Marketing Strategist

1 month ago

Agra, Uttar Pradesh, India 404 DM Full time
Role Overview

We are seeking a skilled Digital Marketing Strategist to join our dynamic team at 404 DM. As a seasoned professional with a strong background in conversion tracking, you will play a crucial role in driving business growth through data-driven Google Ads campaigns.

Key Responsibilities
  • Create and optimize high-performing Google Ads campaigns across Search, Display, Shopping, and YouTube to achieve performance goals.
  • Develop and implement advanced conversion tracking systems using tools like Google Tag Manager and Google Analytics 4 (GA4).
  • Conduct thorough keyword research, audience analysis, and competitor benchmarking to refine campaign targeting and improve ROI.
  • Design and execute A/B testing strategies on ad creatives, landing pages, and campaign elements to enhance performance.
  • Analyze campaign performance data, identifying opportunities for improvement and scaling.
  • Collaborate with web developers, designers, and marketing teams to ensure seamless integration of tracking and campaign elements.
  • Stay up-to-date on Google Ads trends, algorithm updates, and industry best practices to drive innovative campaign strategies.
  • Proactively manage budgets, optimize bid strategies, and ensure campaigns meet KPIs and ROI goals.
  • Maintain accurate data tracking and attribution across platforms.
Qualifications
  • Minimum 3 years of experience in Google Ads campaign management and optimization.
  • Expertise in setting up and troubleshooting conversion tracking.
  • Proficiency with Google Tag Manager, Google Analytics 4 (GA4), and other tracking tools.
  • Strong analytical skills with the ability to interpret data and deliver actionable insights.
  • Exceptional communication and project management skills.
  • Google Ads certification is highly desirable.
Benefits
  • Competitive salary: $80,000 - $110,000 per year, depending on experience.
  • Ongoing training and professional development opportunities.
  • Collaborative and dynamic work environment.
  • Opportunities for career advancement and growth.