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Digital Marketing Strategist

1 month ago

Agra, Uttar Pradesh, India 404 DM Full time

Company Overview

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404 DM is a dynamic remote team seeking an experienced Google Ads Expert to join our ranks. With a strong background in conversion tracking, the ideal candidate will have at least 3 years of hands-on experience managing and optimizing Google Ads campaigns.

Estimated Salary: $80,000 - $110,000 per year

Job Description

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We are looking for a skilled Digital Marketing Strategist with expertise in Google Ads campaign management and optimization. The successful candidate will be responsible for creating and executing strategies to improve campaign performance, including setting up and troubleshooting advanced conversion tracking systems using tools like Google Tag Manager and Google Analytics 4.

Key Responsibilities:

  • Manage, create, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube to achieve performance goals.
  • Set up, troubleshoot, and maintain advanced conversion tracking systems using tools like Google Tag Manager and Google Analytics 4 (GA4).
  • Conduct thorough keyword research, audience analysis, and competitor benchmarking to refine campaign targeting.
  • Develop and execute strategies for A/B testing on ad creatives, landing pages, and campaign elements to improve performance.
  • Create and analyze detailed reports on campaign performance, identifying opportunities for improvement and scaling.
  • Collaborate with web developers, designers, and marketing teams to ensure seamless integration of tracking and campaign elements.
  • Stay updated on Google Ads trends, algorithm updates, and industry best practices to implement innovative campaign strategies.
  • Proactively manage budgets, optimize bid strategies, and ensure campaigns meet KPIs and ROI goals.
  • Monitor and troubleshoot data discrepancies in conversion tracking and attribution across platforms.
  • Provide training or guidance to internal teams on conversion tracking tools and strategies when needed.

Required Skills and Qualifications

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To succeed in this role, you will need:

  • A minimum of 3 years of experience in Google Ads campaign management and optimization.
  • Expertise in setting up and troubleshooting conversion tracking.
  • Proficiency with Google Tag Manager, Google Analytics 4 (GA4), and other tracking tools.
  • Strong analytical skills with the ability to interpret data and deliver insights.
  • Exceptional communication and project management skills.
  • Google Ads certification is a plus.

Benefits

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We offer a competitive salary, benefits package, and opportunities for professional growth and development.