
Performance Marketing Executive
1 day ago
Job Summary:
We are seeking a seasoned marketing professional to lead our paid media campaigns on Meta and Google platforms. The ideal candidate will have a proven track record of driving campaign success through data-driven decision making and strategic planning.
Key Responsibilities:
- Develop and execute comprehensive paid media strategies that align with business objectives, target audience insights, and industry best practices.
- Plan, create, implement, and optimize paid media campaigns across Meta and Google platforms.
- Collaborate with the creative team to develop impactful ad creatives that resonate with the target audience and drive engagement.
- Stay up-to-date with the latest trends, updates, and innovations in the Meta and Google advertising landscapes, adjusting strategies accordingly.
- Manage advertising budgets, allocate resources effectively, and provide regular budget tracking and reporting to stakeholders.
Required Skills and Qualifications:
- Proven 2-3 years of experience in managing paid media campaigns on Meta and Google platforms.
- Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
- Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
- Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
- Creative mindset with the ability to develop compelling ad copy and visuals.
- Strong organizational skills and the ability to manage multiple campaigns simultaneously.
- Familiarity with other digital advertising platforms and tools is a plus.
- Up-to-date knowledge of digital marketing trends, best practices, and industry standards.
- Ability to work effectively in a team environment and collaborate with cross-functional teams.
Benefits:
- A dynamic and supportive work environment.
- Opportunities for growth and professional development.
- Competitive compensation and benefits package.
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