Sales Performance Manager

1 day ago

Lucknow, Uttar Pradesh, India beBeeCoach Full time ₹ 9,00,000 - ₹ 12,00,000
Job Overview

The Sales Performance Manager is responsible for driving field sales effectiveness by mentoring and coaching new and underperforming Territory Sales Officers (TSOs) and Area Sales Officers (ASOs).

To achieve this, the role ensures seamless onboarding, structured induction, and ongoing capability development to enhance sales performance.

The incumbent will work closely with Business Territory Managers (BTMs) and frontline sales teams to improve sales execution, process adherence, and overall productivity.

  • Foster a culture of excellence in sales performance management.
  • Develop and implement effective training programs to enhance sales knowledge and execution.
  • Conduct regular assessments to identify areas for improvement and provide targeted support.

Essential Qualifications:

  • Bachelors degree in Business Administration, Marketing, Sales, or a related field.
  • MBA preferred but not mandatory.

Experience:

  • Minimum 5-7 years of experience in sales and field coaching, preferably in FMCG, Consumer Healthcare, or a related industry.
  • Proven track record in training and mentoring sales teams to drive performance.
  • Strong understanding of sales processes, market dynamics, and retail distribution.

Key Competencies:

  • Sales Coaching Mentoring: Ability to develop and nurture sales talent through structured guidance and feedback.
  • Training Facilitation: Skilled in delivering impactful training sessions to enhance knowledge and execution.
  • Field Execution Market Knowledge: Strong grasp of sales execution strategies, retail dynamics, and competitive benchmarking.
  • Analytical Performance Monitoring: Ability to track and improve sales KPIs through data-driven interventions.
  • Stakeholder Collaboration: Ability to work closely with BTMs, ASMs, and ZSMs to drive alignment and execution.
  • Result Orientation: Focused on achieving measurable improvements in sales productivity and performance metrics.

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