Senior Data-Driven Marketing Solutions Developer

7 days ago

Alleppey, Kerala, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Unlock Your Potential in Data-Driven Marketing

Softcrylic has been working with organizations large and small for 20 years to help solve business challenges through technology. We bring a unique combination of engineering and strategy to make data work for our clients.

We have a deep understanding of large enterprise, cloud-based, and marketing technology suites. Our clients range from the travel and leisure industry to publishing, retail, and banking.

Our team provides an engaging, team-focused, and rewarding work environment where people are excited about the work they do and passionate about delivering creative solutions to our clients.

Job Responsibilities
  • Identify and resolve integration and synchronization issues between Microsoft Dynamics 365 CE and Marketo.
  • Design and build scalable CE-side solutions including workflows, custom plugins, and Power Automate flows to manage lead, contact, and email status data flows.
  • Support development and testing of email invalid/bounce handling solutions within CE.
  • Ensure data readiness and timely updates of key fields to enable marketing campaign execution, segmentation, and journey activation.
  • Collaborate closely with business and IT stakeholders to align CE data structures and processes with business and campaign requirements.
  • Conduct data validation, mapping verification, and contribute to data governance across integrated systems.
  • Create and manage test records and use cases to support integration testing and troubleshoot edge cases.
  • Maintain comprehensive documentation of CE configurations, workflows, and integration logic to support transparency and continuity.
Required Skills & Qualifications
  • Strong hands-on experience developing within Microsoft Dynamics 365 CE, including PowerApps, custom plugins, workflows, and Power Automate.
  • Proven experience integrating CE with external platforms, especially marketing automation tools like Marketo.
  • Proficient in SQL for data validation, integration troubleshooting, and system debugging.
  • Solid understanding of marketing lifecycle data, including lead/contact status and email engagement tracking.
  • Skilled at troubleshooting sync, API, or business logic issues within CE and across integrated systems.
  • Familiarity with email deliverability, suppression handling, and implications for data quality.
  • Strong problem-solving skills with the ability to debug and resolve production issues efficiently.
  • Clear written communication and documentation skills.
  • Ability to thrive in a fast-paced environment and collaborate effectively across technical and business teams.
Why Join Us?

Our company values innovation, collaboration, and continuous learning. We offer a dynamic work environment that encourages creativity, growth, and teamwork.

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