Data Driven Content Strategist

17 hours ago

Alleppey, Kerala, India beBeeInsightsManager Full time ₹ 16,57,037 - ₹ 24,45,141

Key Role:

Programming Strategy & Insights Manager. A dynamic and analytical professional, you will drive data-informed decision-making across programming and marketing.

This role is critical in synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

  • Lead audience data analysis using tools like BARC, internal analytics platforms, and industry-standard measurement tools.
  • Interpret and visualise large data sets to extract key performance insights across genres, time slots, demographics, and platforms
  • Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behaviour
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
Responsibilities

Quantitative Analysis:

• Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.

• Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.

• Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.

• Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.

Strategy & Narrative Building:

• Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.

• Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.

Cross-Functional Collaboration:

• Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.

• Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Requirements

Essential Skills:

• Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.

• 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.

• Deep working knowledge of BARC software and television/digital audience measurement systems.

Desirable Skills:

• Experience in broadcast, streaming, or digital content strategy.

• Exposure to qualitative research methods and the integration of consumer insights.

  • Digital Content Strategist

    23 hours ago

    Alleppey, Kerala, India beBeeDigitalContent Full time ₹ 20,00,000 - ₹ 25,00,000

    Job Title: Digital Content StrategistWe are seeking a highly skilled Digital Content Strategist to join our team. This is an exciting opportunity for a talented individual to create engaging content that drives business results.The ideal candidate will have a deep understanding of digital marketing principles and be able to develop compelling content...

  • Social Media Content Strategist

    23 hours ago

    Alleppey, Kerala, India beBeeStrategist Full time ₹ 8,00,000 - ₹ 12,00,000

    Content Strategy ManagerWe are seeking a highly skilled and creative content strategist to join our team.Job Summary:The successful candidate will develop and execute content strategies across various social media platforms, including Instagram, YouTube, and emerging platforms.Main Responsibilities:Develop and execute content strategies that cater to...

  • Data Insights Strategist

    3 days ago

    Alleppey, Kerala, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 25,00,000

    Job Title: Data and Insights StrategistWe are seeking an experienced Data and Insights Strategist to shape our data strategy and drive data-driven decision-making across the organization. This role will focus on developing a comprehensive data infrastructure, ensuring data accuracy, and providing critical insights to support business...

  • Data Driven Business Strategist

    5 days ago

    Alleppey, Kerala, India beBeeAnalytics Full time ₹ 20,00,000 - ₹ 25,00,000

    Drive Business Growth with Data-Driven InsightsWe are seeking a highly skilled professional to lead our business intelligence and user experience team. In this role, you will focus on developing and implementing data-driven strategies to drive business growth and profitability.Key Responsibilities:Develop and maintain advanced analytics models using machine...

  • Senior Content Strategist

    4 days ago

    Alleppey, Kerala, India beBeeCopywriter Full time ₹ 45,00,000 - ₹ 60,00,000

    **Job Title:** Senior Content StrategistWe're a fast-growing D2C skincare brand on a mission to create meaningful brand experiences. We're looking for a creative and strategic content expert who can craft compelling, high-converting copy.Key Responsibilities:Develop integrated campaign concepts in collaboration with designers and marketers.Craft persuasive...

  • Data Migration Strategist

    17 hours ago

    Alleppey, Kerala, India beBeeMigration Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Job DescriptionData Migration StrategistThis role involves leading complex data migration projects for ERP, HCM, and CRM implementations.Key Responsibilities:Developing and implementing comprehensive data migration strategies to ensure seamless system integration.Collaborating with cross-functional teams to design and execute effective data migration...

  • Visionary AI Strategist

    5 days ago

    Alleppey, Kerala, India beBeeEnterprise Full time US$ 1,20,000 - US$ 1,70,000

    Job Title: Visionary AI StrategistAbout the Role:We are seeking a pioneering AI strategist with extensive experience in enterprise-scale AI solutions.Ambitious AI professional with strong hands-on experience using modern frameworks and cloud-native technologies.Possesses expertise in designing scalable GenAI applications, leveraging cloud infrastructure for...

  • Enterprise Data Governance Strategist

    4 days ago

    Alleppey, Kerala, India beBeeDataGovernance Full time US$ 1,20,000 - US$ 1,40,000

    Job Title: Enterprise Data Governance StrategistWe are seeking a skilled Data Architect to lead our cloud data architecture team. The ideal candidate will have 6-8 years of experience designing, developing, and managing enterprise data solutions on Google Cloud Platform (GCP).The successful candidate will be responsible for:Designing end-to-end data...

  • Innovative Content Creator

    7 days ago

    Alleppey, Kerala, India beBeeCreativity Full time ₹ 80,00,000 - ₹ 1,20,00,000

    Content Strategist - Digital InnovationAbout the role:As a Content Strategist, your primary objective is to develop and execute repeatable formats for viral content on TikTok. You will onboard and deploy user-generated content creators globally across our multi-account strategy, manage production and posting end-to-end, and continuously iterate to achieve...

  • Visual Content Strategist

    7 days ago

    Alleppey, Kerala, India beBeeCreative Full time ₹ 15,00,000 - ₹ 25,00,000

    Lead Creative Visionary OpportunityWe are seeking a highly skilled and creative individual to lead our visual content creation efforts. As a key member of our team, you will be responsible for developing engaging visuals that drive real inquiries.This role is perfect for a talented creative who wants to combine creativity with strategy. If you have a passion...