Social Media Content Strategist

20 hours ago

Alleppey, Kerala, India beBeeStrategist Full time ₹ 8,00,000 - ₹ 12,00,000

Content Strategy Manager

We are seeking a highly skilled and creative content strategist to join our team.

Job Summary:

The successful candidate will develop and execute content strategies across various social media platforms, including Instagram, YouTube, and emerging platforms.

Main Responsibilities:

  • Develop and execute content strategies that cater to service-based audiences.
  • Conceptualize and execute brand stories visually and tonally.
  • Own and manage end-to-end content calendars, channel-wise.
  • Build and scale a creator and influencer ecosystem to amplify brand messaging.
  • Collaborate with internal stakeholders to craft messaging for key moments.
  • Optimize content for reach, retention, saves, shares, and conversions.
  • Analyze performance data regularly to iterate on formats, frequency, and messaging.
  • Stay ahead of social trends, algorithm shifts, and platform features to innovate with speed.
  • Work closely with the performance marketing team to align organic content with paid strategy.

What Success Looks Like:

  • Consistent growth in followers, reach, and engagement across key channels.
  • High-performing content formats with strong save/share ratios.
  • Creator collaborations that drive brand awareness, user-generated content, and lead generation.
  • Repeatable content playbooks that ladder up to business goals.
  • A clear, data-backed approach to organic social growth.

Requirements:

  • 4+ years of proven experience as a content creator, social strategist, or hybrid role.
  • Solid understanding of content formats that work for service-based brands.
  • Ability to conceptualize and execute brand stories visually and tonally.
  • Proven success in building social media growth from scratch or scale.
  • Strong understanding of algorithms, trends, platform-native behaviors.
  • Experience collaborating with creators, influencers, or user-generated content producers.
  • Great creative instincts : smart, sharp, on-brand.
  • Self-starter energy with strong creative and analytical thinking.

Why Join Us:

This is a leading online interior design and furniture shopping platform. We offer a dynamic and supportive work environment that fosters creativity and innovation.

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