
Social Media Strategy Leader
3 days ago
We're seeking a seasoned Senior Social Media Manager to join our team and help drive our social media strategy forward.
The ideal candidate will have a strong background in managing social media for a D2C beauty, skincare, lifestyle, or fashion brand, with a proven track record of growing and managing Instagram, YouTube Shorts, and Pinterest with high engagement and aesthetic cohesion.
Key Responsibilities:- Creative Vision Execution: Act as the bridge between brand vision and creative execution. Brief and guide content writers on brand voice, messaging tone, captions, and campaign copy. Direct graphic designers on layouts, typography, aesthetic consistency, and design standards. Collaborate closely with video editors for Reels, Shorts, and YouTube content — ensuring every piece matches the desired mood, pace, and premium tone.
- Content Planning & Publishing: Build and maintain a monthly content calendar covering launches, education, storytelling, UGC, and trends. Schedule and publish posts across platforms with on-brand captions and hashtags. Identify high-performing content types and iterate based on insights.
- Community Engagement: Own DMs, comments, tags, and mentions — responding, resharing, and engaging actively. Build a two-way connection with the audience through stories, Q&As, polls, behind-the-scenes, and creator interactions.
- Performance Tracking: Regularly analyze content performance (reach, saves, engagement, shares) and apply insights to future content planning. Track which content types perform well in ads and organic to make informed creative decisions.
- Experience: 2-4 years of experience in managing social media for a D2C beauty, skincare, lifestyle, or fashion brand (preferred).
- Skills: Proven track record of growing and managing Instagram, YouTube Shorts, and Pinterest with high engagement and aesthetic cohesion. Experience working with influencers/content creators — including briefing, coordination, feedback, and managing deadlines. Strong portfolio of work that demonstrates visual and tonal consistency across social media, creative campaigns that have performed well organically and in paid ads, and experience in UGC planning, reels creation, and trend adaptation.
- Tools: Familiarity with tools like Notion, Trello, Meta Business Suite, Later/Planoly, Canva/Figma, and basic data reporting (social insights, content metrics).
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