Regional Business Development Manager

3 days ago

Mumbai, Maharashtra, India beBeeMarket Full time ₹ 18,00,000 - ₹ 25,00,000

To drive strategic market growth, we are looking for a Marketing Expert to lead our polymer and adhesives segment in India and Asia. This role is critical in shaping business strategy by aligning technical knowledge with market trends.

The ideal candidate will collaborate closely with sales, R&D, and technical service teams to translate market intelligence into actionable initiatives. We require a skilled professional who can analyze market opportunities and challenges across targeted segments for Dispersions (Adhesives & other market segments as assigned).

Key Responsibilities:

  • Lead market analysis to identify opportunities and challenges across targeted segments for Dispersions (Adhesives & other market segments as assigned).
  • Shape and execute long-term business strategies in collaboration with regional and global stakeholders.
  • Owning the pricing strategy for the region by analyzing cost structures, market data, value propositions, and competitive positioning.
  • Identify unmet market needs and emerging application trends and business implications.
  • Partner with Technical Service, R&D, and stake holders in the value chain to co-develop solutions that aligns with future growth areas.
  • Develop regional marketing plans including communication campaigns, customer development initiatives, and lead generation programs.
  • Coordinate with global and regional sales, marketing, and product management teams.
  • In partnership with sales, engage key customers and influencers to strengthen relationships, gather market intelligence, and co-create value-driven solutions.

Requirements:

  • BSc in Chemistry/Chemical Engineering or BSc in Marketing combined with sound experience in the Chemical industry.
  • ~7-10 years of B2B marketing within the Chemical industry, ideally in Polymers Emulsions/ Additives/Coatings/Construction Chemicals.
  • ~ Strong technical understanding of Polymer emulsions or adjacent experience.
  • ~ Proven track record in leading pricing and portfolio strategy with measurable business impact.
  • ~ Proficient in Marketing Analytics & Digital platforms, and market intelligence tools such as Tableau, Nielsen, or similar.
  • ~ Familiarity with CRM systems such as SAP or Salesforce is an advantage.
  • ~ Willing to travel across India and Asia as required.

About this Role:

This position requires a strong technical understanding of polymer emulsions and adjacent experience. If you have a proven track record in leading pricing and portfolio strategy with measurable business impact, we encourage you to apply.

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