Strategic Omnichannel Marketer

7 days ago

Bengaluru, Karnataka, India beBeeOmnichannel Full time US$ 9,00,000 - US$ 12,00,000

Job Title: Omnichannel Marketing Strategist

 

Job Description

 

The successful candidate will have the opportunity to play a key role in designing and implementing next-generation marketing campaigns aimed at informing and educating consumers. This involves using data to optimize Pharma Omnichannel marketing strategies, working closely with multi-functional teams to build journeys, deliver insights that improve marketing efforts, enhance customer journeys, and drive business performance.

 

Required Skills and Qualifications

 

  • Design, manage, and optimise tailored omnichannel customer journeys using Adobe Journey Optimizer and other relevant tools.
  • Collaborate closely with marketing, data, and technology teams to align journey strategies with broader organisational objectives.
  • Utilise analytics dashboards and insights from Customer Data Platform (CDP) to improve engagement outcomes & providing data-driven recommendations to partners.
  • Contribute to ongoing process improvements and framework development for customer journey management.
  • Lead and advocate for personalisation initiatives, mentoring junior team members in standard methodologies.
  • Translate business requirements into technical journey configurations.

 

About this Role

This is an outstanding opportunity to support the Consumer Experience function by utilising data to inform and educate consumers. The role offers the chance to work on innovative marketing campaigns, collaborate with cross-functional teams, and make a meaningful contribution to the organisation's goals.

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