Strategic Business Analyst

2 weeks ago

Bengaluru, Karnataka, India beBeeAnalytics Full time ₹ 1,64,22,000 - ₹ 2,43,27,000
Commercial Analytics Role

As a Commercial Analytics professional, you will apply advanced analytical techniques to address complex marketing and commercial challenges in the pharma space.

Key Responsibilities
  • Utilize statistical methodologies to solve brand and marketing challenges across the pharmaceutical commercial value chain.
  • Translate complex datasets into actionable insights to support brand strategy, campaign optimization, and sales performance.
  • Generate quantitatively-driven insights to solve complex commercial problems such as targeting, segmentation, campaign analytics, omnichannel analytics and performance optimization.
  • Design and execute Test and Control experiments to measure campaign effectiveness and inform future targeting strategies.
  • Deliver high-quality analytical outputs, reports, and presentations that communicate insights to both technical and business stakeholders.
  • Collaborate with cross-functional teams including brand, sales, and medical to align analytics solutions with business objectives.
  • Leverage industry knowledge and data-driven storytelling to inform decision-making across patient journey, HCP engagement, and market dynamics.
  • Apply deep domain knowledge of pharma commercialization to design solutions aligned with industry-specific compliance, market access, and competitive dynamics.
  • Integrate and analyze diverse healthcare data sources to uncover deep insights on patient behavior, treatment patterns, and HCP engagement.
  • Build and deploy predictive and prescriptive models to enable proactive decision-making for brand and marketing teams.

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