Growth Marketing Manager
3 days ago
Dear Applicants,We are seeking applicants for Sr. Manager/AVP for Customer Retention Role at our head Office GIVA -Bangalore. Primarily we are looking candidates from Tier 1 Institutes/Colleges.
Key Responsibilities:1. End to end Ownership of important retention metrics like Repeat Cohort and Repeats P&L.2. Strategize and manage CRM activities for the brand including WhatsApp, email, sms marketing.3.
Own the NPS score and strive to improve the NPS along with different cross-functional teams.4. Lead the Omnichannel strategy for GIVA.5. Manage Day to Day Activities associated with overall success and growth of customer retention and our loyalty program.6.
Evaluate Loyalty program's performance and investigate opportunities for improving multiple aspects of program (Engagement, Retentions, features etc.).7. Build Test and Learn strategies to enhance the program's value for customers.8. Lead market research to understand different strategies employed by companies to drive referrals and repeats.9.
Leading cross functional collaboration with brand, performance, content, social media and influencer marketing teams to ideate and execute initiatives for the customer retention.10. Liaise with cross functional teams to drive initiatives for enhancing customer retention (e.g. warranty features, refresh, referral etc.) from a marketing perspective.11. Drive GIVA's loyalty program.
Key Skills and Qualifications:1. Zeal to learn and experiment2. Should not shy away from talking to customers and working cross functionally3.
Proficiency in excel
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