Growth Marketing Manager

3 weeks ago

Bengaluru, Karnataka, India Uplers Full time
Job Description

Must have skills required :

Ahrefs, Google Ads, Meta Ads, HubSpot, LinkedIn Ads

Good to have skills :

6Sense, Apollo, Hunter.io, Screaming Frog, Webflow

Crop.Photo (One of Uplers Clients) is Looking for:

Growth Marketing Manager (Remote) who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.

Role Overview Description

Growth Marketing Manager

Location:Remote India | Full-Time

About Crop.photo

At Crop.photo, were redefining how brands create consistent, professional visuals at scale. Our AI-powered image processing tools are trusted by over 12,000 usersincluding global retailers, fashion brands, and media teams. Were backed by Evolphin Software and bring deep domain expertise in creative workflows, eCommerce, and digital asset management. Were fast-growing and building out a lean, high-performance marketing team.

Role Summary

Were hiring a Growth Marketing Manager to lead experimentation and campaign execution across email, paid, SEO, and outbound. Youll be focused on generating signups, MQLs, and revenuenot managing backend systems (thats already handled by our Marketing Ops Specialist). This is a hands-on, outcomes-driven role. Youll own campaign strategy, build tests, analyze performance, and optimize quickly across channels. Youll also coordinate closely with content, product, and sales to drive full-funnel performance.

What Youll Do

Campaign Execution & Optimization

- Launch and iterate campaigns across Shopify App Store Ads, LinkedIn Ads, Meta Ads,
- and Google Ads
- Run email and lifecycle sequences in HubSpot (with support from Marketing Ops)
- Optimize targeting, messaging, and creative using A/B tests and UTM-based attribution

SEO & Organic Growth

- Own SEO strategy & roadmap: keyword planning, content briefs, topic clusters
- Coordinate with writers and designers to publish content that drives traffic and leads
- Use tools like Ahrefs, SEMrush, and Looker Studio to track and improve rankings

Account-Based Marketing & Outbound

Partner with SDRs to run highly targeted ABM campaigns using tools like Clay, 6sense

and Apollo

Generate target account lists using BuiltWith, Seamless.ai, Clearbit, and Hunter.io

Personalize outbound campaigns based on firmographic, intent, and engagement data

Growth Experiments & Reporting

- Define growth hypotheses, run rapid experiments, and measure impact
- Use HubSpot, Looker Studio, and GA4 to analyze lead funnel performance
- Report on CPL, ROAS, MQLs, and campaign-level CAC to inform strategy

What Youll Need

Experience & Education

35 years experience in growth marketing, demand generation, or performance

marketing at a B2B SaaS or startup

Proven track record of running campaigns that drive pipeline or installs

Bachelors degree in Marketing, Business, or a technical discipline

Tool Mastery.

HubSpot (email campaigns, basic automation, list building)

Paid ad platforms: Shopify App store, LinkedIn Ads, Meta Ads, Google Ads

SEO platforms: Ahrefs, SEMrush, Screaming Frog

Prospecting: Apollo, Hunter.io, Seamless.ai

Reporting: Looker Studio, GA4, HubSpot dashboards

Landing pages: Familiarity with Webflow, HubSpot, or similar

Bonus Points

- Experience launching PLG products or freemium tools
- ABM campaign execution using 6sense or Demandbase
- Strong copywriting instincts for headlines and CTAs

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