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Head of Growth and Demand Generation Expert
3 weeks ago
Job Opportunity
">The role of Head of Growth Marketing is to lead the demand generation and pipeline creation engine for a cybersecurity company's B2B and B2G businesses.
">This involves driving lead generation across all channels, building and managing the marketing funnel up to MQL, ensuring seamless handoff of MQLs to SQLs for Sales/BD, and positioning the company as a trusted cybersecurity partner for enterprises and governments.
">Responsibilities:
">- ">
- Build and own the end-to-end demand generation strategy for B2B and B2G.">
- Create and execute multi-channel campaigns (digital, ABM, events, PR, content syndication).">
- Design and implement lead capture, scoring, nurturing, and MQL qualification processes.">
- Ensure timely handoff of MQLs to Sales with intelligence to accelerate conversion.">
Key Skills:
">- ">
- Strong background in cybersecurity, SaaS, enterprise technology, or GovTech.">
- Proven track record in ABM, digital marketing, PR, and events.">
- Strong understanding of funnel metrics and MarTech tools.">
- Ability to balance strategic vision with hands-on execution.">
- Exceptional storytelling and communication skills for both enterprise and government stakeholders.">
Why This Role?
">- ">
- Be part of a leading cybersecurity company building trust with consumers and enterprises.">
- Work on cutting-edge cyber defense and national security projects.">
- Shape a demand generation engine from the ground up with high visibility.">
- Competitive compensation and opportunity to scale with a vision company.">
