Chief Demand Generation Director

About us:

We are a global innovation-led engineering company that delivers business outcomes for hundreds of enterprises worldwide.

• Modernization & Migration
• Application and database modernization
• Platform engineering (IaC/EaC, DevSecOps, and SRE)
• Cloud native engineering, migration to cloud, VMware exit
• FinOps

• Data & AI/ML
• Data (cloud native / DataBricks / Snowflake)
• Machine learning, AI/genAI

• Cybersecurity
• Infrastructure security
• Application security
• Data security
• Ai/model security

• SDx & Digital Workspace (M365, G-suite)
• SDDC, SD-WAN, SDN, NetSec, wireless/mobility
• Email, collaboration, directory services, shared files services

• Intuitive Services
• Professional and advisory services
• Elastic engineering services
• Managed services
• Talent acquisition and platform resell services

About the Job

We are seeking a director to lead our demand generation efforts. As a key member of our team, you will be responsible for designing, implementing, and measuring full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

• Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
• Collaborate with sales, SDRs, and partner marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
• Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real-time.
• Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.

• Account-Based Marketing (ABM) Leadership
• Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with sales, solution engineering, and practice teams.
• Design and launch personalized campaigns across digital, email, direct mail, and field channels.
• Leverage firmographic, technographic, and intent data for targeting and messaging.
• Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
• Use ABM platforms (e.g., 6sense, Demandbase) to orchestrate and optimize campaigns.
• Integrate ABM with events, webinars, and executive programs to deepen engagement.
• Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.
• Drive account expansion and retention strategies in collaboration with customer success.
• Collaborate with sales and growth teams to select target accounts, build plans, and align on KPIs.
• Continuously test, analyze, and improve campaign effectiveness and account journeys.
• Enable the sales and SDR teams with ABM toolkits, including account playbooks, messaging templates, and insights from tools like Apollo, 6sense, and SalesLoft.
• Manage account engagement scoring and pipeline attribution to demonstrate ABM effectiveness and continuously refine targeting strategies.

• Measurement, Analytics & Optimization
• Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC, and partner with revenue operations to ensure accurate tracking, lead scoring, and attribution within HubSpot and campaign analytics dashboards.
• Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

• Team Leadership & Cross-Functional Collaboration
• Establish operating rhythms with sales, practice leaders, marketing, and partner alliances to align GTM motions and pipeline goals.
• Partner with content, creative, and brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.
• Evaluate, onboard, and manage agency and vendor partners to scale execution capacity across regions and verticals.

Qualifications

• 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
• Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
• Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
• Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
• Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
• Exceptional analytical, communication, and stakeholder alignment abilities.
• Bachelor's degree in marketing, business, or related field; MBA or equivalent advanced degree is strongly preferred.