
Enterprise Demand Generator
4 days ago
Lead Generation Analyst – Marketing
Job DescriptionWe are seeking an experienced Lead Generation Analyst to join our team. The ideal candidate will have a proven track record of identifying and engaging key stakeholders and decision-makers.
- Research and analyze target accounts to identify key stakeholders and decision-makers.
- Execute outbound prospecting initiatives to generate interest and schedule meetings for regional Sales Leaders.
- Collaborate with the marketing team to design and execute joint campaigns and events to drive demand generation.
- Engage with senior leadership in large enterprise accounts to understand their pain points and position solutions effectively.
- Craft compelling narratives to spark curiosity and interest in our offerings.
- Maintain accurate lead data in CRM systems.
- Track and report on lead generation KPIs, campaign performance, and conversion metrics.
- Support Account-Based Marketing (ABM) strategies by tailoring outreach to specific enterprise accounts.
To be successful in this role, you will need:
- A bachelor's degree in business, marketing, or a related field.
- 3–6 years of experience in inside sales or lead generation in a technology environment.
- Proven experience engaging with senior leadership in large enterprise accounts.
- A strong understanding of the B2B sales cycle and enterprise buying behavior.
- Familiarity with AI-led services and digital transformation solutions.
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