Demand Generation Representative

18 hours ago


Hyderabad, Telangana, India Circuitry Full time
Job Description: Demand Generation Representative

Location: Hyderabad, India - Hybrid Remote (3 days onsite, 2 remote)

Role Overview

The Demand Generation Representative will act as the frontline engine for revenue growth, blending the responsibilities of Business and Sales Development and digital demand generation. This is a role designed for someone who can execute outbound prospecting, inbound lead qualification, and digital campaign activities all with the goal of building a high-quality sales pipeline.

Key Responsibilities

Outbound & Inbound Sales Development

- Prospect into target accounts and personas (Service Leaders, CIOs, Warranty Managers, Parts Directors) using multi-channel outreach (email, LinkedIn, phone).
- Qualify inbound leads from marketing campaigns, website inquiries, and events, ensuring smooth handoff to Account Executives.
- Build and maintain accurate pipeline data in HubSpot CRM.

Digital Demand Generation

- Partner with marketing to execute campaigns (email nurtures, webinars, content syndication, LinkedIn ads).
- Track performance metrics (CTR, conversion rates, MQL → SQL) and suggest optimizations.
- Support demand capture around industry events and conferences (pre-event outreach, post-event follow-up).

Collaboration & Feedback

- Provide continuous insights from prospect conversations to improve messaging, campaigns, and targeting.
- Work closely with Account Executives and Marketing to design account-based GTM strategies.
- Deliver weekly reports on meetings booked, pipeline sourced, and campaign impact.

Tools You'll Use

- HubSpot – CRM & marketing automation
- LinkedIn Sales Navigator – targeted prospecting & outreach
- ZoomInfo – account intelligence, contacts, intent data
- Email Automation Tools – HubSpot Sequences, Outreach, or similar
- Digital Ad Platforms – LinkedIn Ads, Google Ads

Qualifications

- 2–4 years of experience in BDR, SDR, inside sales, or demand generation roles (preferably SaaS or enterprise tech).
- Familiarity with manufacturing, field service, or industrial/automotive/medical equipment industries is a plus.
- Hands-on experience with CRM and marketing automation platforms.
- Excellent written and verbal communication skills with the ability to hold executive-level conversations.
- Data-driven, self-starter mindset; thrives in a fast-paced, early-stage startup environment.

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