Strategic Business Builder

2 days ago

Thiruvananthapuram, Kerala, India beBeeBrand Full time ₹ 9,00,000 - ₹ 15,00,000
Job Title: Business Development Manager

 

About the Role:

The primary scope of this role is to support brand building efforts on various solution areas under a portfolio of products. This role involves creative thinking, data analysis, and executional support to help the brand achieve its business targets.

 

  • Market Understanding: Understanding of the target audience, their triggers, and barriers; competitive landscape, etc.
  • New Products Development (NPD): Assisting in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.
  • Communication Development: Managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
  • Data Analytics: Actively driving measurement and learnings for various marketing initiatives.
  • Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams, and external partners/agencies/vendors.
  • Offline Understanding: The role requires market visits to track offline business health metrics like distribution across different store formats, ECO/Unique ECO, primary & secondary revenue, visibility, and planogramming.
  • Other activities: Required to support portfolio management, sales support, customer service, etc., to drive product/therapy success.

 

Required Skills and Qualifications:

- Bachelor's degree in Communication, business administration, or related field.

- Exposure to handling business in an offline channel is mandatory.

- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing.

- Highly motivated and self-driven, enthusiastic team player.

- Ability to manage multiple projects simultaneously.

- Passionate about building a consumer brand.

 

Benefits:

This role offers a unique opportunity to work on a variety of projects and contribute to the growth of the organization.

 

Others:

This role is ideal for someone who is passionate about marketing and has excellent analytical skills.

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