Strategic Business Insights Director

6 hours ago

Thiruvananthapuram, Kerala, India beBeeInsight Full time ₹ 13,00,000 - ₹ 17,00,000
About Us

We're a leading lifestyle retailer with a diverse portfolio of homegrown and international brands.

Role Overview

As a strategic Insight Manager, you'll lead customer and business analytics initiatives. You'll shape data-driven decision-making strategies across retail and digital touchpoints.

  • You'll develop business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
  • You'll define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
  • You'll prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • You'll manage and mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
  • You'll explore AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • You'll collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
  • You'll communicate insights to leadership and cross-functional teams.

Requirements

  • 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • A strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards, and SQL.
  • Experience in leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM is a strong plus.
  • Strong stakeholder management and communication skills to translate data into business action.

What We Offer

  • An opportunity to shape customer retention, loyalty, and engagement strategy with data at the core.
  • The chance to lead high-visibility projects that directly impact growth and revenue.
  • A culture that values innovation, ownership, and data-driven decision-making.

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