Strategic Data Insights Lead

2 days ago

Thiruvananthapuram, Kerala, India beBeeData Full time ₹ 8,00,000 - ₹ 12,00,000
Strategic Data Insights Lead

Job Overview:

Seeking an accomplished professional to spearhead data-driven decision-making for our consumer lending division.

The ideal candidate will possess a unique blend of technical expertise, business acumen, and strategic thinking to drive targeted marketing campaigns that deliver optimal results.

This role involves leading the development and implementation of advanced analytics strategies, collaborating with cross-functional teams, and ensuring seamless integration of insights into key business decisions.

Key Responsibilities:
  • Campaign Optimization & Performance Analysis
  • Design and execute targeted direct mail campaigns using SQL and Excel to maximize customer engagement and conversion rates.
  • Develop and maintain complex performance metrics dashboards to track campaign effectiveness and identify areas for improvement.
  • Collaborate with stakeholders to develop and implement actionable recommendations based on data analysis and market trends.
  • Develop predictive models using Python to score customer populations for direct mail targeting and optimize campaign selection.
Required Skills & Qualifications:
  • Experience: Minimum 3 years in a consumer lending financial services company managing portfolio performance and making business-driven credit policy decisions.
  • Business Acumen: Proven track record of interpreting data within a business context to make high-impact decisions.
  • Technical Skills:
  • SQL – Proficiency in writing complex queries to extract and manipulate large datasets.
  • Excel – Advanced skills, including pivot tables, calculated fields, and data visualization.
  • Python – Ability to run underwriting (UW) and response rate models to score customer populations for direct mail targeting.
  • Analytical Skills: Ability to identify performance drivers, isolate anomalies, and develop actionable recommendations.
  • Communication: Strong verbal and written English skills for presenting findings to non-technical stakeholders.
Preferred/Plus Factors:
  • Experience with direct mail marketing in a financial services context.
  • Familiarity with credit bureau data and segmentation strategies.
  • Understanding of consumer credit products, including installment loans and lines of credit.

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