Lead Growth and Retention Marketing Specialist

5 days ago


Bharatpur, Rajasthan, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,00,00,000

Job Title: Senior Manager/AGM Growth & Retention Marketing

About This Opportunity

This is a rare chance to oversee user and merchant growth across the entire lifecycle-from performance marketing to retention strategies. You'll create campaigns that scale app downloads and boost stickiness while also driving merchant acquisition through smart targeting and funnel design.

We're looking for someone who's strategic enough to plan across multiple channels-but also hands-on enough to tweak budgets, build landing pages, or write CRM flows themselves when needed. You understand that the best growth marketers don't just buy clicks-they build cohort-led, insight-driven, full-funnel machines.

Key Responsibilities:

  • Develop and manage paid campaigns (Google, Meta, , UAC, ASA)
  • Drive app installs, signups, merchant acquisition and engagement
  • Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
  • Run A/B tests, segment users, and personalize communication
  • Track and optimize CAC, LTV, retention, CPA, ROAS
  • Own agency relationships and budgets with hands-on execution capability
Requirements

You must have 8-10 years of experience in growth/performance/lifecycle marketing, with a strong background in B2C and B2B funnels. Proficiency in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO is required. Strong analytics and experimentation mindset are essential.

A fintech/app/payments background is highly desirable.

Must-Have Skills:

  • Growth/marketing strategy development
  • Paid campaign management
  • Lifecycle journey design
  • Data analysis and optimization
  • Agency relationship management

What We Offer:

A unique opportunity to shape the future of digital payments and drive business growth.



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