
Digital Marketing Specialist
2 days ago
A Performance Marketing Executive is needed to lead our digital marketing efforts and drive growth for our brand.
- This role is ideal for someone who loves data-driven marketing, has hands-on experience with running high-impact campaigns, and wants to be part of a fast-growing consumer brand.
We are seeking a highly skilled Performance Marketing Executive to plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) to drive awareness, conversions, and growth for our brand.
This role will involve driving key outcomes – conversions, retention, and ROAS (Return on Ad Spend).
The ideal candidate will have a strong interest in digital marketing or up to 3 years of experience in a related field.
Candidates should also have analytical skills, comfort working with data and reports, and strong communication and collaboration skills.
Responsibilities- Plan and manage performance marketing campaigns on Meta (Facebook, Instagram)
- Drive key outcomes – conversions, retention, and ROAS (Return on Ad Spend)
- Analyze campaign data, optimize targeting, creatives, placements, and bidding strategies
- Track daily spends and campaign efficiency against KPIs
- Stay updated on platform changes, trends, and competitor strategies
- Share insights and reports with the marketing team to inform future campaigns
- Strong interest in digital marketing OR up to 3 years of experience in a related field
- Analytical mindset with comfort in working with data and numbers
- Strong communication and collaboration skills
- Hands-on exposure to performance marketing in a fast-growing D2C brand
- Direct reporting to the brand and marketing team with opportunities for learning and growth
- Opportunity to work on campaigns that directly impact growth and brand visibility
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