Senior Business Development Manager

3 days ago

Noida Delhi NCR, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,10,00,000

Product Marketing Specialist Job Opportunity

Job Summary:

Seeking a highly skilled Product Marketing Specialist to drive the success of our products in the US Government Market. As a key member of our team, you will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth.

Responsibilities:

  • Develop and manage integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, events, and webinars, to generate leads and drive demand.
  • Track and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize marketing strategies and tactics.
  • Collaborate with product management, sales, and other cross-functional teams to define product positioning, value propositions, and target customer segments.
  • Create compelling marketing collateral, including sales enablement materials, product messaging documents, case studies, and presentations, to effectively communicate the value proposition of our solutions.
  • Lead the planning and execution of product launches, working closely with cross-functional teams to ensure successful product introductions to the market.
  • Establish and maintain strong relationships with key opinion leaders, industry influencers, and strategic partners to enhance brand visibility and credibility in the market.
  • Stay abreast of industry trends, regulatory changes, and competitive developments in the value-based care market. Translate insights into actionable recommendations to inform product roadmap and marketing strategy.

Requirements:

  • Tier 1 MBA in marketing, business, healthcare administration, or a related field. Strong Preference for Tier 1 MBA Grads.
  • Foundational experience in marketing, preferably in the healthcare technology or healthcare IT industry.
  • Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends. Alternatively, any experience in US Government oriented GTM will be immensely helpful.
  • Proven track record/ Projects around developing and executing successful product marketing strategies that drive revenue growth and market penetration.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels of the organization.
  • Demonstrated ability to think strategically, analyze market data, and translate insights into actionable marketing plans.
  • Experience in managing integrated marketing campaigns across multiple channels, including digital marketing, social media, events, and webinars.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools.
  • Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.

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