Brand Manager for Vaccines

3 weeks ago


Mumbai, Maharashtra, India Pfizer Full time
Job Purpose

As a Country Brand Manager for Vaccines, you will be responsible for driving the implementation of innovative brand management practices and programs for assigned brands/portfolio, with a focus on revenue and profitability targets. You will lead cross-functional teams to develop and execute marketing plans, manage local agencies, and drive brand portfolio objectives.

Key Responsibilities:
  1. Support the strategic planning process for business based on customer insights to enhance penetration.
  2. Develop innovative impactful promotional programs, activities, and events to provide proper implementation of marketing plans in accordance with promotional cycles and current targets/tasks.
  3. Optimally utilize available expenses to drive the same.
  4. Work on campaigns, supporting the preparation of the project brief, agency selection process, CEP registration, progress tracking, and ensuring timely delivery of monthly reports.
  5. Review IMS, dashboard, and share monthly reports with CBL.
  6. Work with medical and legal teams to get appropriate approval for materials.
  7. Train field forces on product knowledge, positioning, and prioritization.
  8. Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs to CL.
  9. Prepare marketing slides for POA/Reviews and other important meetings.
  10. Work with Cross Functional Teams to drive brand/portfolio objectives.
  11. Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country.
  12. Tailor brand and execute brand strategies to local market needs and define local priorities for a brand or TA.
  13. Manage local agencies for trans-creation (budget, scope, timing, and quality of project).
  14. Forecast brand performance and track progress towards target.
  15. Monthly field communication on performance, action items for the brand.
  16. Drive Immunization campaigns and therapy shaping.
  17. Working with external partners to drive PCV vaccine awareness for consumers.

Accountable
  1. Brand Plan: review of brand strategies by CBL/regulatory/legal.
  2. Campaign Development: Select best fitting modules for country needs.
  3. Promo Meetings: Manage compliance review of materials.

Shared Accountability
  1. Develop Life cycle Management plan for Brand/Portfolio.
  2. Long-range forecasting for brand (with BU lead and CBL).
  3. Develop promotional meetings strategy and drive execution.
  4. Validate brand-specific messages, design training (w/medical, regulatory).
  5. Develop awareness campaigns, congress content (w/KOLs) in partnership with Medical.

Skills/Knowledge/Qualification/Experience
  1. 5-8 years of Marketing/Medical experience.
  2. Previous experience with Vaccines marketing preferred.
  3. Master's degree in management or MBA from Tier I/II or premium institute.
  4. Ability to work in co-promotion and matrix structure.
  5. Demonstrates business acumen.
  6. Acts decisively.
  7. Seizes accountability.
  8. Holds people accountable.
  9. Grows-others.
  10. Leads change.
  11. Self-awareness.
  12. Commits to "One Pfizer".


  • Mumbai, Maharashtra, India Pfizer Full time

    Job PurposeDrive the implementation of innovative brand management practices and programs for assigned brands/portfolio to achieve revenue and profitability targets.Key ResponsibilitiesSupport the strategic planning process for business based on customer insights to enhance penetration.Develop innovative impactful promotional programs, activities, and events...


  • Mumbai, Maharashtra, India Abbott Full time

    Role Overview:At Abbott, we offer a challenging and rewarding career as an Associate - Vaccine Specialist. Our team works collaboratively to develop and launch innovative healthcare solutions.Key Responsibilities:Launch assigned vaccine brands in specialty segments in line with brand strategyPlan and achieve patients on therapy, unit targets, and value...


  • Mumbai, Maharashtra, India Abbott Full time

    Job PurposeAs a Vaccines Sales Associate, you will be responsible for driving sales strategies in assigned markets, ensuring brand presence, and supervising distributor networks to achieve desired sales objectives. You will develop customer management plans, approve distributor credit notes, and participate in strategy execution review meetings.Key...


  • Mumbai, Maharashtra, India Pfizer Full time

    Job Title: Medical Content Manager - Vaccines and AntiviralsJob SummaryThe Medical Content Manager will be responsible for creating and executing global medical content for the Vaccines and Antivirals portfolio. This includes abstracts, manuscripts, congress posters/presentations, graphical abstracts, systematic literature reviews, plain language summaries,...


  • Mumbai, Maharashtra, India Teach For India Full time

    Job Title: Manager; Branding, Partnerships and SourcingJob Summary: We are seeking a highly skilled and experienced Manager to lead our Branding, Partnerships, and Sourcing efforts in the region. The successful candidate will be responsible for developing and executing strategies to increase brand visibility, build strong relationships with key stakeholders,...


  • Navi Mumbai, Maharashtra, India Bharat Serums and Vaccines Limited Full time

    Key Responsibilities:As a key member of the Bharat Serums and Vaccines Limited team, you will be responsible for managing, developing, and monitoring financial plans, budgets, and financial forecasting to ensure accuracy and compliance with company goals and objectives.Financial Planning and Analysis:Develop and manage financial plans, budgets, and financial...

  • Brand Manager

    1 month ago


    Mumbai, Maharashtra, India GSK Full time

    Brand Manager Job DescriptionAs a Brand Manager at GSK, you will be responsible for developing and implementing the marketing strategy through operational marketing mix. Collaboration between Sales, Marketing, Medical & other support functions is the backbone for success and winning spirit in the primary care team.Key Responsibilities:Develop and implement...


  • Mumbai, Maharashtra, India Burgundy Brand Collective Full time

    Burgundy Brand Collective is a pioneering specialty retail company in India, with a presence in 9 cities. We partner with top international luxury brands to offer Indians a curated selection of fine food and lifestyle products from around the world. Our brand portfolio includes Royce' Chocolate, Onitsuka Tiger, Provenance Gifts, and Ligne Roset.About the...


  • Mumbai, Maharashtra, India Teach For India Full time

    About the RoleAs a Regional Development Manager (Branding and Partnerships) at Teach For India, you will play a critical role in enhancing the organization's brand presence and penetration across key institutions in the region.ResponsibilitiesDevelop and execute a compelling regional portfolio vision and strategy to increase brand visibility across key...


  • Mumbai, Maharashtra, India Pfizer Full time

    Job SummaryThe Manager, Medical Communications and Content Solutions, Category Team within the Global Medical Communications and Content Solutions (MCCS) team at Pfizer is responsible for creating and executing global medical content end-to-end within the Vaccines and Antivirals portfolio. This includes abstracts, manuscripts, congress posters/presentations,...

  • Business Head

    4 weeks ago


    Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time

    Job Title: Business Head - Luxury BrandsLocation: IndiaAbout Us:Barcode Entertainment is a global influencer marketing agency driven by a passion for leveraging influencer power to create impactful marketing campaigns. Our innovative approach combines data-driven performance, deep human relationships, expert creative strategies, and targeted paid media to...


  • Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time

    About Barcode Entertainment: Strategic Brand SolutionsWe are a global influencer marketing agency driven by a passion for leveraging influencer power to create impactful marketing campaigns.Our innovative approach combines data-driven performance, deep human relationships, expert creative strategies, and targeted paid media to deliver authentic and engaging...

  • Vaccine Specialist

    4 weeks ago


    Mumbai, Maharashtra, India Abbott Full time

    At Abbott, we're committed to helping people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.As a key member of our team, you'll play a critical role in launching assigned...

  • Vaccine Specialist

    4 weeks ago


    Mumbai, Maharashtra, India Abbott Full time

    At Abbott, we're committed to helping people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.As a key member of our team, you'll play a critical role in launching assigned...

  • Brand Manager

    3 weeks ago


    Mumbai, Maharashtra, India IDFC FIRST Bank Full time

    Job Title: Brand ManagerJob Summary:The IDFC FIRST Bank Brand Manager plays a pivotal role in driving the bank's brand identity by ensuring consistency across all marketing channels and implementing strategic marketing initiatives to enhance brand awareness and customer engagement.Key Responsibilities:Marketing Campaign Execution: Lead the planning,...


  • Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time

    Job Title: Business Head - Luxury BrandsOverviewBarcode Entertainment is a global influencer marketing agency that leverages data-driven performance, human relationships, and creative strategies to deliver impactful marketing campaigns. Our agency is driven by innovation and a passion for creating meaningful connections between brands and their...


  • Mumbai, Maharashtra, India Abbott Full time

    Key Responsibilities:Develop and implement sales strategies to achieve business objectives in assigned markets.Drive primary and secondary sales, ensuring brand presence and managing distributor networks to achieve desired sales targets.Supervise and manage distributors to ensure attainment of financial and ethical objectives.Develop and execute customer...

  • Brand Manager

    3 weeks ago


    Mumbai, Maharashtra, India Talent Corner Full time

    Roles and ResponsibilitiesWe are seeking a highly motivated Brand Custodian Manager who will be responsible for developing and executing brand strategies for a mandate Real Estate Channel Partner. This role will involve expanding the branding across the developer and buyer.Key ResponsibilitiesDevelop and execute brand strategies for the Real Estate Channel...

  • Brand Manager

    4 weeks ago


    Mumbai, Maharashtra, India Altrone Full time

    Altrone is a leading services company that offers a comprehensive range of technology solutions and services, including infrastructure management, application development, BPO, engineering, and R&D services.We have consistently demonstrated remarkable growth despite economic challenges. Our extensive global infrastructure and network of offices in Asia,...


  • Mumbai, Maharashtra, India Pfizer Full time

    Job Summary Pfizer is seeking a seasoned Medical Content Development Manager to join its Global Medical Communications and Content Solutions (MCCS) team. As a key member of the Vaccines and Antivirals Category Team, this individual will be responsible for creating and executing global medical content across various therapeutic areas. Key Responsibilities...