Brand Manager

2 weeks ago

Mumbai, Maharashtra, India Altrone Full time

Altrone is a leading services company that offers a comprehensive range of technology solutions and services, including infrastructure management, application development, BPO, engineering, and R&D services.

We have consistently demonstrated remarkable growth despite economic challenges. Our extensive global infrastructure and network of offices in Asia, North America, and Europe enable us to provide holistic, multi-service delivery to clients across various industries, such as financial services, manufacturing, consumer services, public services, and healthcare.

The Role

Overview:

As a Brand Manager, you will be responsible for developing and implementing strategies to enhance the perception and recognition of our brand. You will collaborate with cross-functional teams to ensure consistency in brand messaging across all channels and touchpoints. Your goal will be to drive brand awareness, loyalty, and equity, ultimately contributing to the company's growth and success.

Responsibilities:

  • Brand Development:

Design logos, color themes, and branding elements, conduct market research, and analyze brand-related market trends.

  • Brand Strategy Development:

Develop and execute comprehensive brand strategies aligned with the company's objectives. Conduct market research and analysis to identify brand positioning opportunities and target audience preferences. Define brand guidelines, including visual identity, tone of voice, and brand personality.

  • Brand Communication:

Create and manage integrated marketing campaigns to effectively communicate the brand message. Collaborate with the marketing team to produce compelling content for various channels, including digital, social media, print, and events. Ensure consistency in brand messaging across all communication channels and materials.

  • Brand Performance Monitoring:

Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of branding initiatives. Use data-driven insights to optimize brand strategies and tactics for maximum impact. Track competitor activity and industry trends to identify opportunities and threats to the brand.

  • Brand Partnerships and Collaborations:

Identify and cultivate strategic partnerships and collaborations to enhance brand visibility and reach new audiences. Negotiate and manage relationships with external agencies, vendors, and influencers to execute branding initiatives.

  • Product Branding and Launches:

Lead branding efforts for new product launches, ensuring alignment with overall brand strategy and positioning. Develop product naming, packaging, and branding elements to differentiate products in the market.

  • Brand Compliance:

Ensure compliance with brand guidelines and standards across all internal and external communications. Provide guidance and support to internal teams and external partners to maintain brand integrity.

Ideal Profile

Requirements:

  • Strong understanding of branding principles, marketing strategies, and consumer behavior.
  • Excellent communication, interpersonal, and negotiation skills.
  • Proficiency in market research and data analysis tools.
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Strong project management and organizational skills.
  • Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

What's on Offer?

  • Strong opportunities to progress your career
  • Flexible working options

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