Brand Manager
3 weeks ago
Job Title: Brand Manager
Job Summary:
The IDFC FIRST Bank Brand Manager plays a pivotal role in driving the bank's brand identity by ensuring consistency across all marketing channels and implementing strategic marketing initiatives to enhance brand awareness and customer engagement.
Key Responsibilities:
- Marketing Campaign Execution: Lead the planning, execution, and optimization of marketing campaigns across various channels to promote the bank's products and services.
- Market Research and Analysis: Conduct market research, competitor analysis, and customer feedback analysis to identify market trends, consumer preferences, and areas for brand improvement.
- Brand Strategy Development: Collaborate with senior management to develop and implement comprehensive brand strategies aligned with the bank's objectives and target market segments.
- Brand Identity Management: Maintain and strengthen the bank's brand identity by overseeing brand guidelines, logos, typography, and visual elements across all marketing materials and channels.
- Brand Performance Monitoring: Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of branding initiatives and marketing campaigns and provide regular reports to management.
- Brand Compliance: Ensure compliance with regulatory requirements and industry standards in all brand-related communications and activities.
- Stay Updated: Stay abreast of industry trends, emerging technologies, and best practices in branding and marketing to continuously improve the bank's brand presence and competitiveness.
Requirements:
Graduation: Any Graduate
Post Graduation: Any Post Graduation
5+ Years of experience in brand management, across sectors or advertising agency.
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