Brand Manager

3 weeks ago


Mumbai, Maharashtra, India IDFC FIRST Bank Full time

Job Title: Brand Manager


Job Summary:


The IDFC FIRST Bank Brand Manager plays a pivotal role in driving the bank's brand identity by ensuring consistency across all marketing channels and implementing strategic marketing initiatives to enhance brand awareness and customer engagement.


Key Responsibilities:



  • Marketing Campaign Execution: Lead the planning, execution, and optimization of marketing campaigns across various channels to promote the bank's products and services.
  • Market Research and Analysis: Conduct market research, competitor analysis, and customer feedback analysis to identify market trends, consumer preferences, and areas for brand improvement.
  • Brand Strategy Development: Collaborate with senior management to develop and implement comprehensive brand strategies aligned with the bank's objectives and target market segments.
  • Brand Identity Management: Maintain and strengthen the bank's brand identity by overseeing brand guidelines, logos, typography, and visual elements across all marketing materials and channels.
  • Brand Performance Monitoring: Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of branding initiatives and marketing campaigns and provide regular reports to management.
  • Brand Compliance: Ensure compliance with regulatory requirements and industry standards in all brand-related communications and activities.
  • Stay Updated: Stay abreast of industry trends, emerging technologies, and best practices in branding and marketing to continuously improve the bank's brand presence and competitiveness.

Requirements:


Graduation: Any Graduate


Post Graduation: Any Post Graduation


5+ Years of experience in brand management, across sectors or advertising agency.



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