Country Brand Manager
4 weeks ago
Job Summary: We are seeking a highly skilled Country Brand Manager to lead our brand management efforts in the Gyne portfolio. The successful candidate will be responsible for developing and executing a brand plan that maximizes patient impact and delivers against financial objectives within a brand/category sub-segment.
Key Responsibilities:
- Manage a sub-segment of the category
- Own the budget and execution of programs part of the tactical plan
- Develop the digital strategy roadmap for the business and implement digital initiatives and evaluate channels for execution
- Provide local insights and brand feedback to Brand Lead / Category Lead
- Lead Cross Functional Team to drive brand/portfolio objectives
- Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
- Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
- Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc.)
- Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
- Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Forecast brand performance and track progress towards target
- Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
- Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
- Train Field Force on product positioning and prioritization
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
Shared Accountability:
- Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
- Long-range forecasting (with the leadership team)
- Revenue adjustments, as needed (with the leadership team)
- Develop promotional meetings strategy and drive execution
- Validate brand-specific messages, design training (w/medical, regulatory)
- Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Accountable
- Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal
- Campaign Development: Select best fitting modules for country needs
- Promo Meetings: Manage compliance review of materials
Product Complexity:
- Participates in Launch Strategies
- Designs and participates in growth product strategies
- Designs and drives strategies for foundational products
Digital initiatives:
- Collaborate with other markets to leverage on the existing digital tools & explore possibility of localizing it
- Leverage on Pfizer Digital solutions in driving initiatives for wider reach of prospects & communication to the existing customers
- Utilize & improvise the usage of digital tools to be able to have market insights & integrate it in the business strategy
Organizational Relationships:
- Works closely with the CBL
- Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI
Qualifications & Experience:
- 4-8 years of Brand management experience in Pharma industry
- MBA Required
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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