Senior Marketing Director, Prescription Nutrition and Vaccine

5 days ago

Delhi, Delhi, India Panacea Biotec Full time
Job Summary:

The General Manager of Prescription Marketing for Nutrition and Vaccine is responsible for leading and managing the prescription-based marketing strategies for the company's nutrition and vaccine portfolio in India. This role is critical in driving growth through innovative marketing campaigns, market analysis, and engagement with healthcare professionals (HCPs), pharmaceutical partners, and other stakeholders. The role focuses on positioning products for clinical recommendation and fostering strong relationships with the medical community.

Key Responsibilities:
  • Achieve defined Targets for Growth, Sales and Profit for the SBU
  • Prepare and Execute AOP of the brands as well as brand and SBU P&L
  • Market share gain for different brand of SBU's
  • Identify New Product for launch and Successful launch of New Brands to generate revenue growth and net marketing contribution
Marketing Strategy and Leadership:

The General Manager will develop and implement the marketing strategy for the prescription nutrition and vaccine portfolio. This includes aligning marketing strategies with the overall business goals, focusing on market share growth and brand equity. The role also involves leading the launch of new products and ensuring successful market penetration.

Team Leadership and Development:

The General Manager will manage, mentor, and lead a high-performing marketing team. This includes establishing KPIs and performance metrics to monitor progress and achievement of business goals. The role also involves fostering a collaborative environment, enabling the team to reach their full potential.

Marketing Campaigns and Initiatives:

The General Manager will design and execute promotional campaigns targeting healthcare professionals (HCPs), including doctors, pharmacists, and dietitians. This includes ensuring effective communication of product benefits, clinical data, and usage guidelines. The role also involves collaborating with sales teams to ensure successful campaign implementation and alignment on marketing goals.

Stakeholder Engagement:

The General Manager will build and maintain strong relationships with key opinion leaders (KOLs) in the medical, nutritional, and vaccine sectors. This includes collaborating with regulatory affairs to ensure marketing campaigns comply with industry standards and legal requirements. The role also involves working closely with internal teams (sales, medical affairs, R&D) to align marketing initiatives with scientific and business insights.

Market Research and Insights:

The General Manager will analyze market trends, competitive landscape, and customer insights to inform marketing strategies. This includes deploying suitable market research tools to gauge market trends and competitor activities, consumer behavior, etc. to gain the competitive edge. The role also involves monitoring changes in regulations, prescription trends, and HCP preferences in the nutrition and vaccine sectors.

Budget Management:

The General Manager will manage the marketing budget for the prescription nutrition and vaccine division, ensuring efficient allocation of resources. This includes providing regular updates on budget performance and ROI of marketing initiatives.

Compliance and Regulatory Affairs:

The General Manager will ensure that all marketing strategies and promotional activities comply with relevant pharmaceutical marketing regulations and ethical guidelines. This includes collaborating with medical and legal teams to ensure adherence to healthcare compliance requirements.

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