Director of Prescription Marketing Strategy
1 month ago
Job Overview:
The Director of Prescription Marketing Strategy will lead the development and implementation of marketing strategies for Panacea Biotec's nutrition and vaccine portfolio in India. This role is critical in driving growth through innovative marketing campaigns, market analysis, and engagement with healthcare professionals (HCPs), pharmaceutical partners, and other stakeholders.
About the Role:
- Leadership:
- Develop and execute a comprehensive marketing strategy to position products for clinical recommendation and foster strong relationships with the medical community.
- Align marketing strategies with the overall business goals, focusing on market share growth and brand equity.
- Lead cross-functional teams to launch new products and ensure successful market penetration.
- Team Management:
- Mentor and lead a high-performing marketing team to achieve business objectives.
- Establish key performance indicators (KPIs) and metrics to monitor progress and achievement of business goals.
- Foster a collaborative environment that enables the team to reach their full potential.
- Campaign Development:
- Design and execute promotional campaigns targeting HCPs, including doctors, pharmacists, and dietitians.
- Ensure effective communication of product benefits, clinical data, and usage guidelines.
- Collaborate with sales teams to ensure successful campaign implementation and alignment on marketing goals.
- Stakeholder Engagement:
- Build and maintain strong relationships with key opinion leaders (KOLs) in the medical, nutritional, and vaccine sectors.
- Collaborate with regulatory affairs to ensure marketing campaigns comply with industry standards and legal requirements.
- Work closely with internal teams (sales, medical affairs, R&D) to align marketing initiatives with scientific and business insights.
Key Qualifications:
- Education:
- Bachelor's degree in Life Sciences, Nutrition, Pharmaceuticals, or a related field.
- Experience:
- Minimum 10-15 years of marketing experience in the pharmaceutical, nutrition, or vaccine sectors, with at least 5 years in a leadership role.
- Skills:
- Strong strategic thinking and analytical abilities.
- Excellent leadership and team management skills.
- Proven track record in developing and executing marketing strategies in the healthcare industry.
- Strong communication and interpersonal skills, with the ability to influence and engage with HCPs, KOLs, and internal stakeholders.
- Proficiency in market analysis, campaign development, and project management.
Benefits:
As a leading player in the Indian pharmaceutical and biotechnology industry, Panacea Biotec offers a competitive salary package and opportunities for professional growth and development. The estimated salary for this role is $150,000 - $200,000 per year.
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Delhi, Delhi, India Panacea Biotec Full timeJob SummaryThe Director of Prescription Nutrition and Vaccine Marketing is a pivotal role at Panacea Biotec, responsible for leading and managing the prescription-based marketing strategies for our nutrition and vaccine portfolio in India.
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