Senior Marketing Director

4 weeks ago

Delhi, Delhi, India socialmojo Full time
Job Title: Senior Marketing Director - Corporate Solutions

At SocialMojo, we are seeking a highly skilled Senior Marketing Director to lead our corporate marketing initiatives. As a key member of our team, you will be responsible for developing and executing marketing strategies tailored to our corporate clients.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies aimed at corporate clients, focusing on SaaS travel solutions.
  • Lead the development of marketing plans, including demand generation, lead nurturing, and customer retention strategies.
  • Align marketing initiatives with the overall business objectives, ensuring a cohesive approach across all corporate segments.
  • Design and manage multichannel marketing campaigns that target corporate clients, including digital marketing, content marketing, email marketing, and events.
  • Optimize campaigns for maximum ROI using data-driven insights to refine targeting and messaging.
  • Collaborate with the sales team to create and execute account-based marketing (ABM) strategies.
  • Ensure consistent and compelling brand messaging across all corporate marketing materials.
  • Develop and refine the value proposition for corporate travel solutions, highlighting the benefits of our SaaS offerings.
  • Work closely with the communications and branding teams to maintain alignment in brand positioning.
  • Identify and establish strategic partnerships with SaaS providers, travel technology platforms, and corporate clients to enhance service offerings.
  • Manage relationships with key stakeholders, ensuring collaboration and mutual benefit in marketing initiatives.
  • Track and analyze the performance of corporate marketing initiatives using key metrics to assess effectiveness and drive continuous improvement.
  • Prepare regular reports for senior management, providing insights and recommendations based on marketing data and trends.
  • Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.

Qualifications and Skills:

  • MBA from a Tier 1 college.
  • 8-10 years of experience in marketing, with a strong focus on SaaS and B2B marketing.
  • Proven track record in developing and executing successful marketing strategies for corporate clients.
  • Experience in the travel industry or related sectors is highly desirable.
  • Strong understanding of SaaS products and the ability to communicate their value to corporate clients.
  • Excellent leadership and team management skills, with the ability to inspire and drive performance.
  • Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Proficiency in digital marketing tools and platforms, including CRM, marketing automation, and analytics software.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.

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