Marketing Performance Analyst
4 hours ago
Wellbeing Nutrition is a pioneering nutraceutical company revolutionising the industry by offering high-quality, science-backed supplements and wellness products directly to consumers.
Job OverviewWe are seeking an experienced Marketing Performance Analyst to join our team. This role will be responsible for managing ads on marketplaces like Amazon and Flipkart, creating and executing PLA/PCA campaigns, and analysing campaign performance metrics.
Responsibilities- Ad Management: Manage ads on leading marketplaces such as Amazon and Flipkart.
- Campaign Creation: Independently work on creation of PLA/PCA campaigns to drive sales and revenue growth.
- Performance Analysis: Configure, optimise, and analyse campaigns to ensure optimal performance and ROI.
- Reporting: Prepare business reports at weekly, monthly, and yearly levels to track campaign performance and identify areas for improvement.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience: 2-3 years of relevant experience in digital marketing, specifically in managing ads on marketplaces like Amazon and Flipkart.
- Technical Skills:
- Proficient in creating and managing PLA (Product Listing Ads) and PCA (Product Campaign Ads) campaigns.
- Strong understanding of campaign configuration, bid optimisation, and performance analysis.
- Intermediate to advanced proficiency in Excel for data analysis and reporting.
- Familiarity with DSP (Demand-Side Platform) campaigns.
- Analytical Skills: Ability to analyse campaign performance metrics and prepare detailed business reports on a weekly, monthly, and yearly basis.
- Communication: Excellent verbal and written communication skills to effectively collaborate with cross-functional teams.
- Competitive Salary: ₹8-10 lakhs per annum, depending on experience.
- Opportunities for Growth: Wellbeing Nutrition offers a dynamic work environment with opportunities for career growth and professional development.
Please note that salary may vary based on location and individual qualifications.
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