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Marketing Insights Analyst

1 month ago

Delhi, Delhi, India AKS ProTalent Full time
Marketing Analyst Job Description

We are seeking a skilled Marketing Analyst to join our team at AKS ProTalent. As a Marketing Analyst, you will play a crucial role in helping us build our brand and acquire new clients.

Key Responsibilities:
  • Analyze sales funnels and customer intent to identify areas for improvement
  • Measure the ROI of online and offline advertising campaigns to optimize our marketing budget
  • Report on key marketing metrics, including leads, conversion rates, website traffic, and social media engagement
  • Track email campaign metrics, such as delivery, open, and click-through rates
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data to inform our marketing strategy
  • Recommend website and campaign optimizations to improve our online presence
  • Research and implement marketing tools to support our promotional projects
  • Collaborate with the sales and marketing teams to identify opportunities for new client acquisition
Requirements and Skills:
  • Work experience as a Marketing Analyst or similar role
  • Expertise in Google Analytics
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns
  • Good knowledge of MS Excel
  • Analytical abilities
  • BSc in Marketing or relevant field