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Senior Digital Strategist

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Thiruvananthapuram, Kerala, India beBeeDigital Full time ₹ 18,00,000 - ₹ 24,00,000
Digital Marketing Lead

We are seeking a skilled Digital Marketing Lead to join our team.

Key Responsibilities:
  • Develop and execute result-driven digital marketing strategies to increase ROI through data-driven insights, creative content, and effective campaign management.
  • Lead, mentor, and manage the digital marketing team to ensure performance, efficiency, and employee growth.
  • Plan and manage SEO, SEM, PPC, and social media campaigns for lead generation, brand awareness, and customer engagement.
  • Oversee content marketing, email marketing, and influencer collaborations to drive engagement, conversion rates, and brand loyalty.
  • Optimize marketing funnels and ad campaigns for better conversion rates through A/B testing, audience targeting, and budget allocation.
  • Monitor and analyze marketing performance using key metrics and KPIs, providing actionable insights for strategic decision-making.
  • Manage paid advertising campaigns on platforms like Google Ads, Meta Ads (Facebook, Instagram), and LinkedIn Ads to achieve desired outcomes.
  • Stay updated with the latest digital marketing trends, tools, and technologies to maintain competitiveness and excellence.
Required Skills & Tools:
  • Digital Advertising: Google Ads, Facebook Ads Manager, LinkedIn Ads
  • SEO & SEM: Google Search Console, Ahrefs, SEMrush, Moz
  • Analytics & Reporting: Google Analytics, Google Tag Manager, Data Studio
  • Social Media Management: Meta Business Suite, LinkedIn, Twitter, YouTube
  • Email Marketing & Automation: Mailchimp, HubSpot, ActiveCampaign
  • Marketing Automation & CRM: Zoho CRM, Salesforce, HubSpot
  • Content Marketing & Copywriting: Blogging, Landing Pages, Ad Copies
Qualifications & Requirements:
  • 3-5 years of experience in digital marketing, preferably in IT services or SaaS
  • Proven track record in lead generation and ROI-driven marketing campaigns
  • Strong leadership and team management skills
  • Expertise in Google Ads, social media marketing, and SEO strategies
  • Experience in running performance-based marketing campaigns
  • Knowledge of web and mobile app development industry trends is a plus