Digital Marketing Strategist

2 days ago


Thiruvananthapuram, Kerala, India beBeeGrowth Full time ₹ 8,00,000 - ₹ 12,00,000

Job Summary

We are seeking a skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for managing and optimizing paid advertising campaigns across various platforms.

Key Responsibilities:

  • Set up and manage Google AdWords and Bing campaigns, conducting target keyword research and writing relevant ad copies.
  • Optimize campaigns using bid and budget management, structural, keywords, ad text optimization, and creative optimization.
  • Manage Paid Social campaigns across Facebook, Instagram, and other social media platforms.
  • Develop end-to-end shopping campaigns, including creating feed files and working with merchant center.
  • Understand creative requirements for different platforms.
  • Develop a strong understanding of product offerings and conduct competitor profiling.
  • Provide regular status updates as part of the team.
  • Ensure conversion tracking and KPI measurements are in place.

Requirements:

  • 4+ years of PPC experience (Google Ads & Facebook Ads).
  • Experience in Programmatic media buying is an advantage.
  • Experience working with E-Commerce setup is preferred.
  • Strong analytical ability and experience working with data.
  • Basic Excel Skills.
  • Effective communication skills.
  • Quick learning ability.
  • Attention to detail and performance driven.


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