Digital Content and Performance Specialist

11 hours ago

Thiruvananthapuram, Kerala, India beBeeStrategist Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title:

Digital Content and Performance Strategist

We are seeking a highly skilled Digital Content and Performance Strategist to manage and grow our online presence while driving impactful paid campaigns.

Key Responsibilities:
  • Digital Content Management

Plan and execute monthly content calendars aligned with campaigns and business goals. Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories. Publish daily content across Instagram, YouTube, Facebook, and other social media platforms. Write compelling captions & CTAs to boost engagement and conversions. Manage community interactions (comments, Telegram groups, WhatsApp broadcasts). Track and share user engagement insights with the team.

  • Performance Marketing

Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube). Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations. Execute A/B testing of creatives, ad copies, and landing pages. Run retargeting campaigns and support funnel optimization. Prepare and maintain weekly performance reports.

  • Analytics & Growth

Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions). Stay updated on social trends, platform algorithms, and ad marketing benchmarks. Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

Requirements:
  • 2–4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred).
  • Bachelor's degree in Marketing, Mass Communication, or equivalent.
  • Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.
  • Strong written & verbal communication skills in English & Hindi.
  • Preferred Skills:
  • Experience with YouTube Lives or webinars.
  • Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs.
  • Interest in stock market/finance-related content.
About Us:

Sid is a leading Stock Market Education company in India. We believe that every Indian household should grow financially using the Stock Market. With that vision in mind, we have mentored 1 lakh+ students across 60+ countries. Our YouTube channel has one of the largest reach in the country. Our channel boasts 1.2M+ subscribers with 64M+ views.

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