Digital Video Lead

3 weeks ago

Thiruvananthapuram, Kerala, India Republic World Full time

Role Overview

As the Digital Video Lead, you will oversee video content creation, distribution, optimization, and performance across YouTube, Instagram, Facebook, X/Twitter, , OTT platforms, and emerging digital spaces. You will combine editorial strength with data-driven decision-making to deliver high-impact videos that resonate with diverse audiences.

Key Responsibilities

  • Leadership & Strategy
  • Lead and mentor the digital video team, setting clear KPIs for audience growth, engagement, and monetization.
  • Develop and execute a multi-platform video content strategy aligned with editorial and brand goals.
  • Identify emerging platforms, formats, and trends to keep Republic Digital at the forefront of digital video innovation.
    • Content & Editorial
    • Oversee ideation, production, and publishing of videos tailored for each platform's audience and format.
    • Ensure strong editorial judgment, relevance, and storytelling quality in all content.
    • Plan and coordinate coverage for breaking news, live events, and special projects across platforms.
      • Optimization & Growth
      • Implement best practices for SEO, metadata, hashtags, tagging, and audience targeting across platforms.
      • Use analytics and insights to refine content strategies, improve rankings, and increase reach.
      • Monitor competitor strategies and industry benchmarks to identify opportunities.
      • Compliance & Standards
      • Manage copyright compliance, platform policies, and Content ID systems where applicable.
      • Maintain brand voice, accuracy, and credibility across all digital video outputs.

Qualifications

  • Experience: 12–14 years in digital video operations for a news/media organization, with multi-platform expertise.
  • Proven track record of scaling audience and achieving performance targets.
  • Strong editorial background with innovative content ideas for digital audiences.
  • Deep understanding of platform algorithms, formats, and audience behavior.
  • Experienced in leading creative and technical teams in a high-pressure environment.

Skills & Competencies

Required:

  • Multi-platform SEO & optimization skills
  • Social media publishing and scheduling tools
  • Video analytics and performance tracking
  • Live event coverage and digital-first storytelling
  • Team leadership and project management

Preferred:

  • Experience with OTT and short-form content formats
  • Cross-platform marketing and paid promotion strategies
  • Visual branding and thumbnail optimization

What We Offer

  • Competitive compensation package
  • Excellent career growth opportunities
  • Health insurance and benefits
  • Energetic, collaborative, and fast-paced newsroom environment

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