Digital Journey Optimization Specialist

1 month ago


Gurgaon, Haryana, India EazyDiner Full time

**Job Overview**

As a key member of the Growth Team at EazyDiner, the ideal candidate will be responsible for optimizing multi-touchpoint journeys to drive conversions.

The successful candidate will have prior experience working on marketing automation platforms like Moengage, Webengage, Clevertap, or Adobe Campaign and will be able to analyze and optimize journeys for engagement and conversions.

Key responsibilities include understanding and driving the full user funnel using Marketing Automation Journeys & Campaigns, scaling up marketing automation, designing and setting up journeys across key touchpoints with tech & product teams, and analyzing and optimizing journeys for engagement and conversions.

The successful candidate will also be responsible for driving customer lifecycle KPIs, establishing measurement & reporting methodologies, and assisting in cross-functional efforts to design and implement more data-driven, personalized journeys across key touchpoints.

Additionally, the role requires continuous journey optimization using A/B testing and insights from end-to-end customer lifecycle analysis, as well as proactive research and testing of latest best practices and industry strategies.

**Requirements & Qualifications**

  • Good knowledge of marketing automation workflows and CX, with experience working on automated campaigns in an App-based company.
  • Prior experience of working on marketing automation platforms like Moengage, Webengage, Clevertap, or Adobe Campaign (1-3 years).
  • Exceptional project and stakeholder management skills, with ability to implement multiple campaigns simultaneously at scale.
  • Prior experience of attribution measurement using tools like Branch.
  • Good communication skills, both spoken and written, with past experience managing campaigns end-to-end including communication writing.

**Estimated Salary:** $80,000 - $100,000 per annum, depending on location and experience.



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