Data Analytics Specialist

3 days ago


Gurgaon, Haryana, India Verticurl Full time
Job Title: Data Analytics Specialist - Customer Journey Optimization

We are seeking an experienced and skilled Data Analytics Specialist to join our team at Verticurl. This role involves analyzing customer data to gain insights into their behaviors and preferences using Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA). You will be responsible for preparing reports and dashboards to provide actionable insights to various stakeholders within the organization.

About Us

Ogilvy is a leading marketing communications company with a presence in over 130 countries and more than 500 offices globally. As a WPP company, we offer a range of services across advertising, public relations, branding, and more.

Job Overview

This role requires a strong analytical mindset and expertise in data analytics tools such as Adobe Analytics and CJA. The ideal candidate will have a deep understanding of customer journey analytics and experience in developing strategies to optimize customer experiences.

Main Responsibilities:
  • Analyze customer data using Adobe Analytics and CJA to derive actionable insights
  • Prepare and deliver reports and dashboards on customer journey analytics to stakeholders across different departments
  • Collaborate with cross-functional teams to understand business objectives and translate them into analytics requirements
  • Develop and implement strategies to optimize the customer journey and enhance the overall customer experience
Requirements:
  • 5+ years proven experience working with Adobe Analytics and 2+ years experience in Customer Journey Analytics (CJA) and knowledge on Adobe Experience Platform (AEP)
  • Strong analytical skills with the ability to interpret complex data sets and identify trends and insights
  • Proficiency in preparing reports and dashboards using CJA or similar analytics platforms
  • Excellent communication and presentation skills with the ability to effectively convey insights to stakeholders
Estimated Salary Range

Rupees Fifteen Lakh to Twenty Five Lakh per annum

About Ogilvy

Ogilvy is a WPP company offering a range of services across advertising, public relations, branding, and more. We prioritize delivering exceptional results for our clients while fostering a positive work environment for our employees.



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