Customer Experience Manager

2 weeks ago


Palakkad, Kerala, India beBeeEngagement Full time ₹ 90,00,000 - ₹ 1,20,00,000

Job Title: Customer Experience Strategist

About this role:

  • This is a unique opportunity to lead the design and execution of customer-centric strategies that drive engagement, retention, and growth.

The key responsibilities include:

  • Developing and deploying personalized engagement journeys across multiple touchpoints to increase app usage, session time, and repeat behavior among our existing user base.
  • Designing and executing gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Creating loyalty mechanisms that turn transacting users into long-term brand advocates.
  • Leveraging in-app behavioral data to understand user intent signals and cross-product affinities.
  • Developing automated engagement workflows across push notifications, in-app messaging, and other owned channels.
  • Conceptualizing and executing reactivation workflows for dormant or inactive users.
  • Defining and owning core KPIs such as returning user percentage, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.

To be successful, you will need to have:

  • Previous experience in lifecycle marketing, CRM, growth, or product marketing.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.

Success looks like:

  • Increase in returning user base and app re-engagement rates.
  • Consistent improvement in DAU, MAU, and session time.
  • Loyalty mechanisms that drive feature repeatability.
  • Higher adoption of cross-sell products through in-app journeys.
  • Reduced churn and improved reactivation of dormant users.


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