Maximizing Revenue Growth Specialist

7 days ago

Bengaluru, Karnataka, India beBeeMonetization Full time ₹ 75,00,000 - ₹ 1,21,00,000
Monetization Lead

Job Summary:

We are seeking a seasoned Monetization Lead to drive revenue growth and optimization across our high-engagement user base.

This role requires in-depth knowledge of mobile ad monetization strategies, including ad mediation, programmatic bidding, eCPMs, and fill rates. You will collaborate closely with cross-functional teams to ensure seamless ad integrations and optimize user experience while driving revenue growth.

Key Responsibilities:

  • Optimize eCPMs, manage ad mediation layers, improve fill rates, and maximize ARPDAU.
  • Develop and iterate ad placement strategies to strike a balance between user engagement and revenue.
  • Continuously monitor and optimize ad performance metrics, including eCPMs, fill rates, impressions, ARPDAU, and LTV.
  • Collaborate with Product, Tech, and Design teams to ensure non-intrusive ad integrations and align revenue goals with product experience.
  • Stay updated with industry trends, emerging networks, and tools in ad-tech.
  • Engage with ad network partners for account optimization and demand growth.
  • Drive revenue forecasting and provide inputs for overall monetization strategy.

Requirements:

  • 3-6 years of experience in mobile ad monetization, ideally in casual games, RMG, or reward apps.
  • Deep understanding of ad mediation, programmatic bidding, eCPMs, and fill rates.
  • Hands-on experience with ad mediation platforms.
  • Strong analytical mindset; proficiency in tools like Excel, Looker, Firebase, GA, and Amplitude.
  • Excellent cross-functional communication skills.

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